Competitors Measuring your Carbon Footprint?
More companies are focusing on greenhouse gases and their economic implications, according to a new report based on a survey of 92 companies from various industries. About 75 percent of companies are actively measuring their carbon footprint, and a few are measuring the footprints of their competitors.
October 25, 2006

Three out of four companies are measuring their output of greenhouse gases, and two out of four are reporting their carbon footprints publicly, the report says. Not surprisingly, some of the companies surveyed are trying to find out how much their competitors -- maybe you -- are contributing to global warming.
Fewer than 20 percent have actually attempted to measure their competitors' carbon footprints, which researchers say may reflect the complexity and difficulty in doing so, or indicate that the issue is not perceived as a major competitive challenge -- at least not yet. However, as public reporting becomes de facto, you won't have to go far to compare yourself to your competitors on climate change.
A carbon footprint represents the range of greenhouse gas (GHG) emissions, both direct and indirect, from operations. Here are some interesting statistics from the report:
- More than 95 percent report that they see the prospect of a carbon-concerned future as creating both business risk and opportunity.
- Nearly 30 percent now consider the potential cost of carbon in planning for future projects, and an additional 39 percent are considering including such costs in future planning.
- At the board level, the issue GHG emissions management is on the agenda at over two-thirds of the companies.
- Because of the increasing public interest and concern about GHGs and carbon, about one-half of companies are currently reporting publicly.
- Of those that do not, 60 percent plan to report on their GHG management in the near future.
- One-half indicate they have a program in place to actively reduce or offset emissions.
- An additional 33 percent are developing such programs.
- Nearly all programs include reductions in energy use.
- Two-thirds include both direct and indirect emissions, primarily purchased electricity.
The report, "'Carbon Footprint' an Increasing Management Concern," published by The Conference Board, looks at how companies are integrating greenhouse gas management into their overall business strategy. Non-partisan and not-for-profit, The Conference Board is a business membership and research organization. Among its other services, The Conference Board produces The Consumer Confidence Index and the Leading Economic Indicators for the U.S. and other major nations.

Comments
I am looking for a well known Math Model to measure the Carbon Footprint in an agriculture operation.
Could you please indicate a source of information I can consult?
Best regards,
Luis Monge
Posted by: Luis Monge | May 2, 2007 02:14 PM
talk to the folks at Farmergy. I met Mark Green and Chris Carl at the recent Carbon Finance Forum in NYC and they had created a technology solution and carbon credit model to work directly with farmers, associations and installers.
http://www.farmergy.com/
Posted by: michael | December 21, 2007 11:51 AM
I am trying to find building/energy dashboards that companies might use for feedback to influence employee behavior like Lucid Design Group, Green Touch Screen. Have you heard of any other?
Posted by: Harshita (Hershie) Soni | January 15, 2008 01:38 PM
I'm looking for a roadmap or recipe to follow for calculating the carbon footprint for a large industrial manufacturing operation. Also needed are general reference/conversion/emission factors. I've spent quite a bit of time on the web, but find that I'm thrashing around a bit without significant progress. I'm a capable engineer and don't want to resort to hiring a consultant at this point. Any suggestions?
Posted by: Jim White | January 29, 2008 08:35 AM
I am hoping to find a C02 footprint calculator for large buildings. Any advice?
Posted by: James Rhodes | April 24, 2008 08:05 AM