Gatorade Goes Green, Gets Gold (Archi-Tech) (Energy Priorities)

Gatorade has earned Gold LEED Certification for its new manufacturing plant, in part by maximizing its energy efficiency.

Denis Du Bois
May 30, 2007

The U.S. Green Building Council (USGBC) recognized the Gatorade Thirst Quencher Blue Ridge facility in Wytheville, VA, with its Leadership in Energy and Environmental Design (LEED) designation at a Gold-level certification. Photo: PepsiCo

I expected to see more buzz about this newly certified LEED Gold facility owned by a recognized consumer brand. If nothing else, "energy efficiency" and "energy drink" seem like a gold mine of puns. Thus far, most of the mentions have been the verbatim press release written by the company, like Archi-Tech Magazine's "Gatorade Goes Green, Gets Gold."

From an energy perspective, the facility installed energy-saving measures such as high-efficiency boilers, water heaters, and HVAC equipment with calibrated control systems. Now, someone light a fire under the PepsiCo marketing department.

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Energy Priorities delivers information, ideas and commentary on smart energy -- a resource for businesses who want to be more informed energy users -- an asset to entrepreneurs and investors in the new energy sector. Topics include energy-related technologies and best practices for business, presented in non-technical language, with insights that help you take action. Published as a public service of P5 Group, Inc., Seattle USA. ISSN 1938-7326