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Business of Green (NY Times)

A special section in today's New York Times focuses on green collar jobs, green college majors, business opportunities, zero-energy homebuilding, and investing. What collar am I?

Business of Green: A Special Section

(Accessing this online feature at the New York Times may require registration.)

The lead story in this section, "Millions of Jobs of a Different Collar," explores the novelty of the green-job concept. It sounds like a green-collar job is a blue-collar job that doesn't harm the environment. Some say you can only call a job "green" if it helps the environment, or if it's super-healthy for the worker.

Manufacturing is leaving the U.S. and taking jobs with it. No one has come out against job creation, but some conservative groups say the government shouldn't be pushing the country toward green-ness, even if jobs are created. Others, like the Apollo Alliance, propose creating tax incentives that in turn would create green jobs.

Can anyone say how many such jobs there are (it's in the millions), whether green jobs are net new jobs, or what makes a job green?

Is my job green? Is yours? Comment below...

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Comments

My job is green because I am an internet advocate and website manager for greencollareconomy.com. W help the drive toward profitable sustainability by offering a huge b2b directory, forums, job board, and news. We would like to link to you site and continue supporting the business of green.

My job is green because I evaluate energy reducing approaches for our real estate properties throughout Europe.

Our job could be considered green, but we like to think of it terms of a real job that offers people who would normally be red to go green.
We build autos and HVAC units that are not powered by fossil fuels, nor electricity nor LP or NG gas. Strange claim, but we have it and soon... so will you!
John Lewis Mealer
www.betterconstructed.com

As a sales trainer, I see new opportunities when it comes to "sales" and "green". "Green" requires some new sales skills and strategies. If you expect to succeed, you need to be creative when selling "green".

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Energy Priorities delivers information, ideas and commentary on smart energy -- a resource for businesses who want to be more informed energy users -- an asset to entrepreneurs and investors in the new energy sector. Topics include energy-related technologies and best practices for business, presented in non-technical language, with insights that help you take action. Published in the public interest by P5 Group, Inc., Seattle USA. ISSN 1938-7326