Green Events: Setting the Standards and Looking Ahead - Building Priorities Briefing
Even if your company is environmentally responsible, planning your annual meeting or sales conference pressures you to make compromises. Experts at GMIC, USGBC and the 2010 Olympic Committee share the philosophies that guide them through those decisions. If you've heard enough ideas like compostable utensils and web conferencing, this month's briefing will give you some fresh new perspectives to consider. (podcast)
May 21, 2009
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Theme music by Alexander Blu
Energy Minute music by Chris Keister
Program notesIf you're hoping for a typical, feel-good piece on green meetings, fasten your seatbelt. We're about to look at green events from some lofty perspectives.
When we put "green events" on the editorial calendar, I really wondered, "how many different ways are there to say 'reduce waste, buy green, and offset carbon?'"
Then I started interviewing people who are thinking way ahead of the rest of us about what it means to organize a green event. If you've heard enough ideas like compostable utensils and web conferencing, I think you'll like this month's briefing.
You listen to the Briefing because your company is environmentally responsible. Perhaps you occupy a green building, or buy green power, or encourage transit use. Then you have that annual meeting, or sales conference, or user group convention, and you're pressured to make compromises. Having a LEED-certified venue might mean more attendees have to travel long distances -- but the most convenient option doesn't want to work with you on reducing waste.
What are the philosophies that can guide you through those decisions? How can your company eventually become known for how green its events are? And when you get there, how can you use that reputation to influence others? That's what this month's briefing is about.
Interview: Tamara Kennedy-Hill, GMICSeveral years ago, before green meetings became the rage, a group in Portland Oregon began working on the idea of having some kind of green standards for meetings and events. The non-profit Green Meeting Industry Council encourages collaboration among its members toward the development of those standards. Tamara Kennedy-Hill is GMIC's executive director.
Interview: Kimberly Lewis, USGBCMost of us don't plan large conventions, trade shows and conferences -- but there's plenty we can learn from those who do. Some conferences are simply expected to set the highest standards for green events.
Greenbuild is the big annual conference and trade show about green buildings in North America. It's produced by the United States Green Building Council, which is the same organization that certifies most green buildings in the US.
Owners, architects and builders would expect nothing less than to see the latest ideas in green events at Greenbuild. And they do. But what's even more notable is the ability of Greenbuild to bring change to the cities where it's held. Kimberly Lewis is the Vice President of Conferences for the USGBC.