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About Energy Priorities

Energy Priorities delivers information, ideas and commentary on smart energy -- a resource for businesses who want to be more informed energy users -- an asset to entrepreneurs and investors in the new energy sector. Topics include energy-related technologies and best practices for business, presented in non-technical language, with insights that help you take action. Published in the public interest by P5 Group, Inc., Seattle USA. ISSN 1938-7326

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Dark Economic Clouds Have Green Linings (TechFlash)

Cleantech stocks are down. But lower oil prices or a drop in the stock market cannot stop the powerful momentum pushing the revolution forward.

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Will New Reactor Make Us Say "IMBY!"?

Micro nuke power plants the size of a hot tub would fit in a back yard and power a small town.

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California Points the Way to an Energy-Efficient Future (IHT)

California now tops the ranking for per capita energy efficiency. How did it get there? Energy efficiency isn't sexy, but it's effective. "The utility will emulate efficient market outcomes and do the cheapest thing first," said Amory Lovins, chairman and chief scientist of Rocky Mountain Institute, in this article in the International Heral-Tribune.

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Communicate Sustainability through the Five P's of Green Marketing

Sustainable Industries Journal explains how marketers can avoid greenwashing and successfully align their brand attributes with their customers' green identities, in "Communicating Goals through the Five P's of Marketing."

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Efficiency: PC Power Shift

Kevin Klustner has stepped down as CEO of Verdiem, the Seattle energy-efficiency company backed by KPCB and others. Verdiem's product is a tough sell. Will network power management catch on before thin clients/mobility/telecommuting/24-7 shiftwork make it irrelevant?

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Reuse: Seventies Furniture Goes to UW

University of Washington staff have moved into the former Safeco headquarters tower in Seattle. Safeco donated 74,000 pieces of office furniture and fixtures that will be reused, instead of recycled.

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Data Center Energy: Reduction Is Not Really the Priority

White papers are pouring out of vendors in the information technology space as they shift their marketing positions to "green" as fast as they can. Many have locked onto an imagined want in data centers to reduce energy consumption from equipment and cooling. Energy efficiency is out of line with the business goals of most IT departments.

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Finance: How Oil-Rich Countries Are Reshaping the World

Harvard Business Review says Gulf countries are investing their wealth in new ways that will engender a broader systemic change in international trade and finance in the decades to come. FORTUNE says $500 oil is coming and we'll be lucky to get through it without "blowing each other up." What's your opinion?

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Friday Fun: Energy Crossword Puzzle

This was great fun for a Friday... a crossword puzzle all about energy and the utility industry. I got all but four.

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Green Marketing: Whose Job is Trust?

The major markets of the world are struggling with the authenticity of green claims. Most e-logos are recent, and labeling laws are a decade out of date. Who is responsible for instilling trust?

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Machine-to-Machine: Singularity or Savior? (SNS)

M2M is the basis of advanced building-control systems, industrial machinery, Google News, and Wall Street trading. Is it dangerous?

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Questions of Energy Security: Ask the Candidates (NY Times)

In an op-ed in the New York Times, Philip Bobbitt and John C. Danforth pose several questions to both Barak Obama and John McCain. One is related to energy. Denis Du Bois proposes an answer.

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Nuclear: French Utility is Banking on Nuke Growth in U.S.

French utility EdF roughly doubled its ownership stake in Constellation Energy to 9.51 percent at an estimate cost of a half-billion dollars. Is EdF counting on an increase in U.S. support for nuclear following the elections?

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Fusion: Key Component Passes Tests

The ITER project in Cadarache France passed a milestone last week. Scientists from several participating countries have tested a prototype superconductor for the Poloidal Field coils inside the fusion reactor.

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Business and Energy (NPR All Things Considered)

National Public Radio's prime-time program "All Things Considered" today ran a collection of brief stories about the steps businesses are taking to reduce their energy bills.

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Yancey's Family Wind Woes In the News Again

The Yancey brothers' family feud over wind turbines is back in the news. Move over, boys. The future knocked, and your father let it in.

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Intellectual Ventures Nuclear Invention Touted as Safer and Cheaper

Intellectual Ventures is talking up a new type of breeder reactor of its own invention. The "traveling wave" reactor would run on a raw mineral (uranium, or possibly thorium) rather than on processed fuel.

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Grid Operator Warns of Power Rationing Eventuality

Michael Morris, chairman, president and chief executive of American Electric Power, which runs the nation's largest electrical transmission system, told the Associated Press he sees a dire situation ahead for the power grid, and the U.S. could eventually face power rationing.

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5-Year Anniversary of the 2003 Northeast Blackout

On August 14, 2003, a sagging power line coming into contact with untrimmed trees near Cleveland, Ohio triggered a massive blackout that left 50 million people without electricity in a 9,300 square mile area in the Northeast and Midwest United States and parts of Canada. Economic losses were estimated at as much as $10 billion. Five years later, is the North American electrical power grid less susceptible to disruption?

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Harvest the Sun -- From Space (NY Times)

A space-based solar power system would require building large solar energy collectors in Earth's orbit. Outside the atmosphere, in constant daylight, the panels would harvest more energy than land-based units.

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'Smart meters' May Soon be Outdated (LA Times): Misinformed Column Illustrates PR Challenge

An LA Times columnist's misunderstanding of the smart grid points out one of the toughest hurdles for advocates: explaining it to the general public and media.

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Green Scene a Flash in the Pan? (McClatchy)

"Probably not" is the response from people Janis Mara interviewed.

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HelioVolt Partners with AGA to Manufacture BIPV

HelioVolt and Architectural Glass & Aluminum Co. today announced a partnership to incorporate solar energy systems directly into standardized curtain wall products, the exterior glass facades that dominate modern urban construction.

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Why ROI Calculators are a Formula for Failure

Financial justification tools face three major challenges: Prospects don’t believe their output; facilities managers are not financially trained; and sales reps are not trusted to explain the numbers.

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PG&E Chief’s Green Crusade (Fortune)

PG&E Chairman and CEO Peter Darbee called a handful of journalists into his boardroom and talked about being a successful utility in an era when it's is less about building centralized power plants and more about tapping renewable energy and balancing supply and demand.

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China: New Great Walls - Construction for the Beijing Olympics (NG)

Beijing is building up for the Olympics, spending $40 billion to impress the world -- and pushing commercial architecture to its limits. National Geographic's May 2008 special-edition issue, "China, Inside the Dragon," features dozens of articles, most of them short, all of them about China.

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It's Earth Day and Energy Priorities is Four

When I started Energy Priorities on Earth Day 2004, "sustainable business" for most companies meant having enough working capital. Few people took global warming seriously. Venture capital investment in clean tech (counting everything from agriculture to water) in the previous year had barely crested a billion dollars. The 2003 blackouts were behind us; our attention was on the elections...

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How To Win the War on Global Warming (Time)

The upcoming issue of Time Magazine will be all about "How to win the war on global warming." It's interesting to note that this is the cover story in all worldwide editions of Time, except for Europe. That edition focuses on US-UK relations.

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Beijing Construction to be Halted ahead of China Olympic Games (NY Times)

How will Beijing stage "green games" in one of the world's most polluted cities? By placing all sources of pollution on hold for two months. If the plan fails, the International Olympic Committee's president says smog could postpone some outdoor events.

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China Olympics: Green Will Take a Bronze behind Human Rights

I thought the Beijing Olympics would create a world platform for progress on the environment. Turns out I was wrong. An older and stronger issue is taking the lead.

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Business of Green (NY Times)

A special section in today's New York Times focuses on green collar jobs, green college majors, business opportunities, zero-energy homebuilding, and investing. What collar am I?

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EdF and Iberdrola, a Renewable Energy Powerhouse?

Electricite de France is rumored to be working on a deal in which EdF could acquire a controlling share in Iberdrola. The combination would create a renewable energy giant with multinational clout.

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Power Plant Carbon Emissions Outpace Energy Production (AP)

Carbon emissions increased faster than electricity demand in 2007. As much as two-thirds of the greenhouse gas increase was due to increased demand for electricity, much of which was met by coal-fired power plants. Can we hope to make progress against greenhouse gases and continue to exempt ageing coal plants from the Clean Air Act of 1970?

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America's 50 Greenest Cities (PopSci)

My conclusion from reading "America's 50 Green Cities" in the March 2008 Popular Science: There aren't 50 green cities in America. Yet.

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Energy Security versus Environmental Stability (KCRW)

Can the U.S. have energy security at the same time it tries to cope with global warming? Warren Olney of KCRW's "To the Point" podcast looks at some of the contradictions we face as the U.S. searches for a coherent energy policy.

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Coal Power's Deja-Meltdown

The government's futuristic "clean coal" power project has joined the long list of scuttled coal plants. The death spiral of coal energy is reminiscent of the 1980s popular blockade of nuclear plant construction. Investors and even the Bush administration are backing out. Was "An Inconvenient Truth" the "China Syndrome" of coal?

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Top 12 Green-IT Companies 2008 (CW)

The next issue of ComputerWorld magazine (Monday, 18 February, 2008) will feature the magazine's picks for the top "green IT" companies. The winner's circle includes 12 vendors and 12 user companies.

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Deep Layoffs Announced at Yucca Mountain (AP)

Yucca Mountain's tunnel is closed and most workers have gone home.

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Keep your Eye on the Bali Conference

The conference of representatives of over 180 countries started Monday, December 3, 2007, and will continue for two weeks. The objective is to launch negotiations for the international agreement that will take over when the current Kyoto Protocol expires in 2012.

The surface layer of news coverage will be about the fireworks when the U.S. refuses to back carbon limits, but there's much more going on there. The outcome will affect our power prices and American exports -- i.e., U.S. competitiveness -- through 2050. Here are some links to help you follow the events.

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KPCB, Khosla, DFJ Top Latest List of Clean-Tech Investors

3Q '07 numbers are out. Deal count is down slightly, but dollars are way up: $2.5 billion. And the year's not over yet. Nationally the most active investor in clean tech was Kleiner Perkins Caufield & Byers, which invested $76.8 million. That was followed by Khosla Ventures at $68.4 million and Draper Fisher Jurvetson at $38.5 million.

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Patrick Moore Should Be Proud of China's Energy Plans (NY Times)

Not only is China doubling its nuclear energy capacity by 2020, it's on a hydro spree that appears to abandon the ecological values we take for granted in the developed world.

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Sport Utility Buildings and McMansions: The Latest Battlefront (Forbes)

I've been interested for several years in the concept of building systems as (very big) hardware platforms for increasingly sophisticated software. Mark Mills dug into this topic uncharacteristically far (for Forbes) this week. Maybe the idea is catching on.

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UN Report Describes Risks of Inaction on Climate Change (NY Times)

A United Nations panel of scientists meeting has concluded in Valencia, Spain. The scientists' final report, released today, describes the mounting risks of climate change in language that is more specific and forceful than its previous assessments. Here are links to the report, the IPCC web site, and a New York Times article about it this morning.

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Solar at Greenbuild: Audio Tour (Inside Renewable Energy)

The renewable energy industry's leading podcast series ran a segment I recorded at Greenbuild. It's an excerpt of an audio package I produced when I visited the exhibits of the major energy-related exhibitors there. (podcast)

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Green Building Standards Pass up Golden Opportunities

GREENBUILD-- Every building is different, and the US Green Building Council is working hard to establish LEED standards that apply fairly to all kinds of buildings. Would a more fluid, flexible system be more effective at encouraging green building?

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High Hopes and Slender Means for IPCC's Parent (The Economist)

When it comes to getting global carbon emissions under control, The Economist's Green.view column says the United Nations Environment Program (UNEP) is more of a distraction than a savior. Overall the Economist comes down on this IPCC co-creator pretty hard -- too hard.

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Greenbuild 2007 Gets Even More Jam-Packed

GREENBUILD-- The tally on the white board in the press room is up to 20,500 attendees at Greenbuild 2007. There are still more people in line to get in.

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Greenbuild 2007 Is Standing Room Only

GREENBUILD-- Put 18,000 architects, builders and vendors in one building, when you were expecting fewer than 10,000, and you get...

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If IT Merged with Energy Technology (NY Times)

Thomas L. Friedman says Mumbai and Calcutta, strained from the influx of workers from rural areas, can't keep growing. The tech revolution in India could expand to rural villages, benefiting some of India's 700 million villagers. But it can’t do it off car batteries, backup diesel generators and India’s rural electric grid. It will take a real energy revolution.

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Global Warming: Looking Further (Strategic News Service by Mark Anderson)

Global warming will be one of the themes of the 2008 Future in Review conference organized by Mark Anderson's Strategic News Service. In an SNS Special Letter, Anderson shares the transcript of "Looking Further," an interview about climate change between futurist Glen Heimstra (Futurist.com) and author Kim Stanley Robinson (“Mars” and “Science In The Capital” Trilogies). The elite ranks of SNS subscribers pay dearly for Anderson's insightful newsletter subscription. But we're bringing this interview to you, compliments of SNS and Energy Priorities.

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BetterBricks Seattle Award Winners 2007: Congratulations

A quick note to congratulate the Seattle winners and finalists in the third annual BetterBricks Awards.

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"Apollo's Fire," Jay Inslee's Apollo Project, the Book

In 1961 John F. Kennedy called for his nation to put a man on the moon in ten years. That was a formidable challenge -- and today's energy challenge is even greater. Congressman Jay Inslee has been calling for an end our oil addiction and the accompanying transformation of our economy. He calls it the Apollo Project for energy and his new book, "Apollo's Fire," spells out his vision.

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Green Design in Google SketchUp Highlighted

A couple of weeks ago, the authors of the Sketchup Blog decided to run a friendly competition. They asked readers to submit examples of sustainable work they've done in SketchUp. Six projects were selected -- "They were the most compelling, and most complete, that we received," writes blog author Aidan Chopra.

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