Public enlightenment is the cornerstone of democracy and the foundation of environmental and social responsibility. Journalism informs, engages, inspires, and activates people in their role as free market participants and self-governing citizens.
Our duty as journalists and commentators is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. That means testing the accuracy of information from all sources, exercising vigilance to avoid error, distortion, or misinformation.
We strive to serve the public with thoroughness and honesty in the ways we gather, report and interpret information. We differentiate news from opinion from advertising. We do not republish press releases verbatim. We promote our content honestly, and link to original sources without attempting to profit in the process.
Professional integrity is the cornerstone of our credibility. We are ultimately accountable to our readers, listeners and each other. We treat sources, subjects and our audiences as human beings deserving of privacy and respect. We keep our content free of obligation to any interest other than the public’s right to know, and we disclose unavoidable conflicts of interest.